Introduction to Yuehe Used Car Trading Market
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Yuehe Used Car Trading Market is located at No. 2799, Dapugou North Road, Xishan, Urumqi, within the Yuehe Automotive Service Innovation Industrial Park. The park is a comprehensive automotive aftermarket service base integrating new and used car display and sales, auto parts and accessories wholesale and retail, vehicle maintenance and modification, e-commerce transactions, warehousing and logistics, and automotive leisure culture. Currently, the入驻商户 (tenant businesses) cover various sectors, including new and used car sales, auto parts and accessories, vehicle maintenance, car decoration, and modification.
1. Current Status of the Used Car Market
Yuehe Used Car Trading Market is the largest indoor used car trading market in Northwest China, spanning 60,000 square meters. It currently hosts over 40 used car dealerships, such as Maodan New Cars, Xinkaiwang Prestige Cars, Shuangyu Prestige Cars, and Yuexin Auto. The showrooms feature vehicles across high, mid, and low-end segments, including imported, joint-venture, and domestic brands such as Mercedes-Benz, BMW, Volkswagen, Honda, Toyota, and Hyundai. Since its opening in 2018, the market has sold over 10,000 used cars, with an average daily foot traffic of around 800 customers.
2. Competitive Advantages
Strategic Media Partnerships: Since its inauguration in 2017, the market has invested over 20 million yuan in organizing more than 10 large and medium-sized promotional events. It has established strategic partnerships with renowned media outlets such as Radio 949, Radio 929, Radio 974, Morning News, and Urumqi Evening News, as well as various industry associations.
One-Stop Vehicle and Driver Services: The 1,300-square-meter Yuehe Vehicle Service Station and the Shaqiqu Vehicle Management Office provide customers with comprehensive services, including new car registration, license plate issuance, temporary license processing, six-year exemption from inspection, facial verification, used car registration and transfer, driver-related services, and used car transaction tax invoicing. These services facilitate convenient vehicle-related procedures for Urumqi car owners and drive economic development in the Xishan area.
Financial Services Collaboration: Financial institutions such as Hami City Commercial Bank, Huaxia Bank, and Bank of Beijing provide services including short-term business loans, auto pawn loans, and installment payment plans for dealers and customers.
Synergistic Advantages: The used car trading market is situated within the automotive industrial park, where new car sales, auto parts and accessories wholesale and retail, and vehicle maintenance services bring potential customers and complementary support to the used car market.
3. Future Development Vision
Yuehe Used Car Trading Market aims to establish itself as Xinjiang’s premier used car plaza, making fixed consumption of used cars an industry benchmark and fostering a consumer mindset where Yuehe is the first choice for used car purchases. By integrating online and offline sales, the market will achieve comprehensive business coverage.
The Yuehe Automotive Service Innovation Industrial Park will continue to align with government urban development plans and market trends, enhancing its service ecosystem. Over the next 2-3 years, while improving existing services, the park will focus on introducing financial services, e-commerce, and smart warehousing. It will also initiate the development of the "Cloud Yuehe" Smart Warehouse, integrating all businesses within the park into a unified big data system to achieve O2O and B2B integration. Ultimately, the park will establish a distinctive "Cloud Yuehe" platform, consolidating automotive aftermarket resources to create a one-stop full-service industrial base.
On the foundation of steady development, the park will form a new media promotion team to differentiate and market its businesses through WeChat public accounts, the park’s official website, video showcases, and feature films. Additionally, professional IT teams will be engaged to develop systems such as:
Yuehe Smart Warehouse Management System
Yuehe Smart Vehicle Management System
Yuehe Human-Machine Interaction System
Yuehe Product Management System
Yuehe Financial Payment System
Through technological applications and big data support, these systems will be integrated into a fully functional "Cloud Yuehe" platform, providing businesses with an omnichannel service system that connects online and offline operations, fostering direct engagement between merchants and customers.
